Botilia is a wine startup changing the way of wine buying as we know it. Botilia personalizes the way people interact with wine, setting the scene and educating the audience. The platform offering awesome wines & experiences, uses AI tech insights to segment and best create value for the user.
Having developed Botilia.gr some months ago, Umobit was now requested to increase awareness and boost online presence amongst a very targeted audience.
Matching Botilia’s innovative mindset, Umobit crafted an effective, highly automated and personalised interactive conversational marketing campaign for Botilia using Facebook messenger.
A messenger bot marketing campaign was set up for Botilia, along with a highly custom referral program that used conversational marketing to interact with the user and create fully automated, personalized experiences, combining visuals, custom copies and humoristic tone.
With a 2-weeks campaign Botilia saw a 31% increase in its customer base and campaign open rate was 99% while click through rate was no less than 94%!!!
In the meanwhile, utilizing Botilia’s strong content strategy and blog we created a new, direct, personalized, one to one communication channel that works as a fully automated and highly effective lead generation engine.