ElvalHalcor entrusted Umobit with the redesign and redevelopment of its corporate website, aiming to create a digital platform that would accurately reflect the scale, complexity and international footprint of the Group. The challenge extended far beyond a website redesign..

ElvalHalcor brings together two global industrial businesses—Elval, a leading producer of aluminium products, and Halcor, one of Europe’s largest manufacturers of copper and copper alloy solutions. Together, they serve dozens of industries and applications, from packaging, transportation and construction to energy, HVAC&R and advanced technology sectors.

Communicating this broad industrial ecosystem in a way that is clear and accessible to diverse audiences—including customers, investors, partners, media and prospective employees—required a complete rethinking of the website’s information architecture.

At the same time, the project involved the management, restructuring and optimisation of a particularly extensive volume of content, spread across multiple business units, product categories, industries and corporate sections. The objective was to create a digital experience capable of simplifying complexity while providing a solid foundation for future growth and communication needs.

Umobit approached the project as a strategic digital transformation initiative rather than a conventional website redesign.

The project began with extensive information architecture and content mapping exercises to redefine the website structure, simplify navigation and establish clear relationships between business units, products and industries.

Content Strategy & SEO

A comprehensive SEO keyword research process was conducted to better understand how users search for ElvalHalcor’s products, industries and areas of expertise. Based on these insights, Umobit undertook the creation and optimisation of the majority of the website’s content. In many cases, content was developed from the ground up, while in others extensive editorial review and refinement ensured consistency, clarity and alignment with the Group’s strategic messaging.

User Experience & Design

• User-centric information architecture
• Simplified navigation across products, industries and corporate information
• Mobile-first and fully responsive experience
• Enhanced accessibility and usability

Technology & Performance

• Enterprise-grade architecture built for scalability and long-term maintainability
• High-performance implementation focused on speed, security and stability
• Flexible content management capabilities supporting multiple content owners and continuous publishing requirements

The result is a digital platform designed to communicate complex industrial information in a clear, structured and engaging way.

The new ElvalHalcor website transformed the company’s digital presence into a modern, scalable and future-ready communication platform.

The new experience:

• Reflects ElvalHalcor’s position as a global industrial leader.
• Simplifies access to complex information for multiple stakeholder groups.
• Showcases the Group’s products, sustainability initiatives and the wide range of industries it serves, including packaging, transportation, construction, energy, HVAC&R and technology.
• Delivers a seamless experience across devices and geographies.
• Provides a robust digital foundation capable of supporting future growth and evolving communication requirements.

By combining strategy, information architecture, content engineering, design and development, Umobit delivered a corporate website that does more than present information. It translates the complexity of a global industrial organisation into a digital experience that is intuitive, accessible and built for long-term growth.

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