About ZeniΘ


ZeniΘ is Greece’s first integrated energy provider, offering both natural gas and electricity to hundreds of thousands of households and businesses. As a member of Eni Group, one of the world’s largest energy companies, ZeniΘ has been at the forefront of the Greek energy market since 2000 — with a firm commitment to reliability, innovation, and customer-first services.

01

The Task

ZeniΘ set out to digitize and simplify its energy contract signing process — traditionally a slow, manual procedure requiring physical presence and limited government integration. The goal:

  • Boost conversion rates
  • Enhance nationwide accessibility
  • Ensure security, GDPR compliance, and seamless user experience

Consumers demanded a fully digital journey — from identity verification to contract activation — while ZeniΘ aimed to streamline operations and stay ahead in an increasingly competitive market.

ZENITH website by Umobit Creative Agency Athens

02

The Approach

In collaboration with Umobit, ZeniΘ launched the first fully integrated web application for digital energy contract signing in Greece — a breakthrough in e-government integration and customer onboarding.

Designed mobile-first, with UX at its core, the new eContract platform enables contract signing in under 6 minutes, from identity verification to final activation. Key features include:

  • eGov-KYC via real-time integration with gov.gr APIs
  • Cloud-native architecture with multi-layer authentication
  • GDPR-compliant infrastructure with secure KYC data retention
  • Live CRM integration and lead management automation
  • Abandoned flow reactivation to recover incomplete signups
  • Frictionless UX tailored for urban and remote users alike

ZENITH Project Approach by Umobit AE Digital Agency in Athens

03

The Result

The new digital contracting platform transformed ZeniΘ’s customer onboarding and set a new industry standard. Within months of launch:

  • +20% conversion rate improvement through optimized digital flow (13.7% vs 11.4%)
  • +50% of contracts signed from non-urban centers, expanding nationwide accessibility
  • <6 minutes average completion time from ID to activation
  • 11.5% KYC adoption rate within the personal data journey

Recognized for its innovation, the project was awarded Bronze at the BITE Awards 2025 (Energy Category), highlighting ZeniΘ’s role as a digital pioneer in Greece’s energy transition.

With this award-winning solution, ZeniΘ has not only accelerated its digital transformation but also redefined how energy providers engage with customers in a digital-first world.

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